Masters Series: Honesty Is the Only Way to Make Real Money

Editor's note: If you want to be successful in life and business, you must be trustworthy and honest. As author James Altucher says, honesty is the key to building a positive reputation... and it's the only way to make money in today's world.

In his book Choose Yourself – which Porter calls "an honest guide... to life and happiness" – James details 11 ways you can be more honest in your life. These are our core values at Stansberry & Associates Investment Research, and no one could explain them better...

Honesty Is the Only Way to Make Real Money
By James Altucher, author, Choose Yourself

Honesty is the only way to make money in today's world.

Nobody believes me on this. People laugh at me. "Don't you know anything? Of course dishonest people step on the honest people and have more success."

People want to justify their own failures and use their pretend-goodness to explain why they didn't start Google, or steal $65 billion, or get that last promotion when the backstabbing b---h from aisle 3 got the raise after doing who knows what.

But here's the truth. Dishonesty works... until it doesn't.

Everyone messes up. And when you are dishonest, you are given only one chance and then it's over. You're out of the game – at least until you get your act straight and you have to start from scratch with your tail between your legs.

HONESTY COMPOUNDS. It compounds exponentially. No matter what happens in your bank account, in your career, in your promotions, in your startups.

Honesty compounds exponentially, not over days or weeks, but years and decades. More people trust your word and spread the news that you are a person to be sought out, sought after, given opportunity, given help, or given money. This is what will build your empire.

I know this through countless failures. The more times I fail but communicate about it, the more times I make no money at all but let someone have ideas for free, the more times I try to "get mine" but only end up getting stabbed by those who think it's OK to be dishonest, the greater the number of seeds I've planted and the more money I'll make in the long run.

Be dishonest once, and all of those seeds will be washed away in a thunderstorm of life-killing proportions. A hurricane of despair that will sweep away all of your opportunities forever.

You are left with a desert and will have to start again.

How you can be more honest in your life...

GIVE CREDIT.

Even if the ideas were all yours. Even if you made nothing on them. Even if they were blatantly stolen. Give credit and move on. Hoarding your ideas for the moment when you can shine, will only leave you by yourself in a dimly lit room with only a mirror to stare at.

BE THE SOURCE.

"But if I give ideas for free, what if they could've made a billion dollars? I always get screwed by my partners." If you are the source of ideas, then you are ALWAYS the source. Forget the losers who steal. Move on. You become THE fountain of ideas. People come to the fountain and make wishes and throw money in. Don't be a trickle of dirty water. Be the fountain and let people know it by giving away all credit and rewards.

INTRODUCE TWO PEOPLE.

Every day you can think of at least two people to introduce to each other who will help each other. You don't have to be in the middle. "Take me off cc," you should say. Let them help each other. Let them benefit. You don't need to be in the middle and benefit this time. You'll benefit next time. Or the time after that.

TAKE THE BLAME.

"A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please, or worse, to avoid trouble." – Gandhi

DON'T LEAD A DOUBLE LIFE.

Everything you do takes up space in your brain. If you live a double life (and you know what I mean if I'm talking to you), then that extra life takes up neurons and synapses working overtime. The brain can't handle it. It starts to degrade instead of grow.

DON'T BE ANGRY.

Anger is a form of dishonesty. Nobody is perfect. It's a lie to expect the people around you to be perfect. Of course, you can't control your anger. Sometimes it just happens. But note it for what it is, examine it, and try to turn it around, even just a little – in order to learn more about yourself rather than to blame someone else. That's where the honesty will compound.

NO EXCUSES.

When I lost millions of dollars in 2000 to the point of going completely broke and losing my home, it was easy to blame an "Internet bust" and "corrupt CEOs" rather than my own lack of experience in the financial world. Excuses are easy lies we tell ourselves to cover up our failures. One such excuse is, only dishonest people get ahead. This is also a lie.

MAKE OTHERS LOOK GOOD.

This is more than just giving credit. At heart, everyone wants to be perceived as special. That's because everyone is special but is often never acknowledged that way. Be different. Be aware of the smallest movements around you and acknowledge them. Nobody will forget that.

DON'T GOSSIP.

One time, I trashed an entrepreneur I had invested in to another investor. Later that day, I was supposed to have dinner with the first entrepreneur. By that time, just four hours later, he had heard I trashed him. He never trusted me again. People always hear. And if they don't hear, they feel, because word gets around. And you can't predict this. And it's another way of living a double life.

DO WHAT YOU SAY YOU ARE GOING TO DO.

Be that guy.

ENHANCE THE LIVES OF OTHERS.

In 1999, some of my employees in my first company left and started a competitor company. Some of my partners were mad. I encouraged the employees. How come? Because nobody needs to be my employee for their entire lives. Always help people grow into their own potential.

I haven't always been honest. I try. And I hope I'm getting better. I try every day to improve and to follow the advice I've just given you. Otherwise, I wouldn't have given it. But I've seen it. With people who have been in business for 10, 20, 40 years.

Honesty compounds little by little. And that compounding turns into millions or billions.

The dishonest people disappear. They die. They go to jail. They don't maximize their potential. They run. They are scared.

You will have nobody to run from. Some people will hate you. Some people will doubt your sincerity.

But the people who need someone to call, someone to share with, or someone to give to, these people will know who to call.

They will call you.

– James Altucher

Editor's note: Porter says anyone who follows James Altucher's advice will become vastly more successful. James' book Choose Yourself is a must-read around the office. And he occasionally joins Porter as a guest host on our Stansberry Radio podcast.

Every week on Stansberry Radio, Porter speaks with S&A editors and other top investment professionals about their favorite current investing ideas. To learn more about the premium version of Stansberry Radio – and keep up-to-date with James and other industry leaders – click here.

Stansberry & Associates Top 10 Open Recommendations
(Top 10 highest-returning open positions across all S&A portfolios)

As of 10/11/2013

 

Stock Symbol Buy Date Total Return Publication Editor
Rite Aid 8.5% Conv. due 5/15/2015 767754BU7 02/06/2009 624.7% True Income Williams
Prestige Brands PBH 05/13/2009 398.1% Extreme Value Ferris
Enterprise EPD 10/15/2008 226.6% The 12% Letter Dyson
Constellation Brands STZ 06/02/2011 187% Extreme Value Ferris
Abbott Labs ABT 05/20/2011 178.5% The 12% Letter Ferris
Altria MO 11/19/2008 169.2% The 12% Letter Dyson
McDonald's MCD 11/28/2006 164.7% The 12% Letter Dyson
ProShares Ultra Health Care RXL 03/17/2011 159.3% True Wealth Sjuggerud
GenMark Diagnostics GNMK 08/04/2011 150.8% Phase 1 Curzio
Hershey HSY 12/06/2007 150.8% S&A Investment Advisory Stansberry

Please note: Securities appearing in the Top 10 are not necessarily recommended buys at current prices. The list reflects the best-performing positions currently in the model portfolio of any S&A publication. The buy date reflects when the editor recommended the investment in the listed publication, and the return shows its performance since that date. To learn if a security is still a recommended buy today, you must be a subscriber to that publication and refer to the most recent portfolio.

Top 10 Totals
1 True Income Williams
2 Extreme Value Ferris
3 The 12% Letter Dyson
1 The 12% Letter Ferris
1 True Wealth Sjuggerud
1 Phase 1 Curzio
1 S&A Investment Advisory Stansberry

Stansberry & Associates Hall of Fame
(Top 10 all-time, highest-returning closed positions across all S&A portfolios)

Investment Sym Holding Period Gain Publication Editor
Seabridge Gold SA 4 years, 73 days 995% Sjug Conf. Sjuggerud
ATAC Resources ATC 313 days 597% Phase 1 Badiali
JDS Uniphase JDSU 1 year, 266 days 592% SIA Stansberry
Silver Wheaton SLW 1 year, 185 days 345% Resource Rpt Badiali
Jinshan Gold Mines JIN 290 days 339% Resource Rpt Badiali
Medis Tech MDTL 4 years, 110 days 333% Diligence Ferris
ID Biomedical IDBE 5 years, 38 days 331% Diligence Lashmet
Northern Dynasty NAK 1 year 343 days 322% Resource Rpt Badiali
Texas Instr. TXN 270 days 301% SIA Stansberry
MS63 Saint-Gaudens   5 years, 242 days 273% True Wealth Sjuggerud
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