Episode 424: A Candid Conversation With MarketWise's New CEO

A Candid Conversation With MarketWise's New CEO

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In This Episode

On this week's Stansberry Investor Hour, Dan and Corey welcome Dr. David "Doc" Eifrig back to the show. Doc is the new permanent CEO of Stansberry Research's parent company MarketWise, as well as the editor of five newsletters at Stansberry and a member of the Investment Committee for Stansberry Portfolio Solutions.

Doc kicks off the show by asking Dan about his recent river cruise vacation on the Mississippi River and sharing stories about his own trip to Lisbon, Portugal a few weeks ago. This leads to a conversation about Doc and Dan's first meeting in 2007 and how Dan was a "diligence check" for Doc joining Stansberry in the first place. Doc also talks about his permanent appointment as MarketWise CEO after almost a year holding the interim role...

I survived a few months and spent some time wandering around and I was like, you know what? This could be an interesting challenge... It took a while to come to an agreement, but it took a while for me to kind of imagine that I could do it.

Next, Doc discusses the financial-newsletter industry and what sets Stansberry apart in this era where anyone can self-publish content – including free content and AI-generated content. "I want us to be known as a trusted source," he notes. As Doc emphasizes, Stansberry is good at finding talented analysts who work hard, know their stuff, and can meet deadlines. He also looks back on the company since its "disaster" going public, previous leadership that didn't respect the company's history, and what matters most to him as CEO...

Someone asked me today at a tech meeting [about] the stock price. I'm like, "I don't care about stock price. I care about having fun at work, care about you guys having fun, us enjoying what we're doing." [I care about] going to an Alliance meeting and having people come up to us and say, "Doc, I know your investment advice is good, and I know [Dan] Ferris is good, but the best thing about this company is your health advice. My wife and I follow your health advice." That's what it's about.

Finally, Doc explains that caring about what you're doing and the experience you want to give is the most important thing in business. He gives shout-outs to several folks at MarketWise who are doing just this, from Stansberry's Executive Editor Carli Flippen overseeing everything that gets published, to the marketing team and copywriters who care about the customers more than making a sale.

A couple young [copywriters] I've worked with on a couple projects now, I mean, it's so fun to sit with them. Because I'm learning stuff from their research on topics that I think of myself as savvy – not expert, but knowledgeable. Like, how fun is that?... Many of these [senior copywriters] now, they're bringing it.

Click here or on the image below to watch the video interview with Doc right now. For the full audio, including Dan and Corey's post-interview thoughts, click "Listen" above.

(Additional past episodes are located here.)

The transcript is coming soon.


This Week's Guest

Dr. David "Doc" Eifrig is the new permanent CEO of Stansberry Research's parent company MarketWise. He's also the editor of five newsletters at Stansberry (Retirement Millionaire, Income Intelligence, Retirement Trader, Prosperity Investor, and the Health & Wealth Bulletin), as well as a member of the Investment Committee for Stansberry Portfolio Solutions. Doc has been with Stansberry since 2008.

Before that, Doc worked as an elite derivatives trader at the investment bank Goldman Sachs, spent a decade on Wall Street with several major institutions (including Chase Manhattan), completed a research fellowship in molecular genetics at Duke University, and became a board-eligible eye surgeon. Along the way, he has been published in scientific journals and helped start a small biotech company, Mirus, that was sold to Roche for $125 million in 2008.

Doc received his bachelor's degree from the Carleton College in Minnesota and his Master of Business Administration from Northwestern University's Kellogg School of Management, graduating on the Dean's List with a double major in finance and international business. He later graduated from Columbia University's post-baccalaureate pre-medicine program and eventually earned his M.D. with clinical honors from the University of North Carolina at Chapel Hill. On top of everything else, Doc has published five books and also owns and produces his own wine (Eifrig Cellars) in northern Sonoma County, California.

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